Fioravante (John Turturro) decides to become a professional Don Juan as a way of making money to help his cash-strapped friend, Murray (Woody Allen). With Murray acting as his "manager", the duo quickly finds themselves caught up in the crosscurrents of love and money.

Deux amis, l'un libraire, l'autre fleuriste, ont des problèmes d'argent. Le premier devient le proxénète du second. Ils feront le bonheur de leurs clientes.